THE FRITZ is more than just a hotel concept; it is a cosmopolitan collection of ideas, experiences, and people. THE FRITZ allows international guests to feel right at home and gives domestic visitors a cosmopolitan experience. This exciting juxtaposition is also present in the interior design: quality marble and luxurious colours such as gold and black meet reserved, pleasant wooden elements, contemporary tones, and fantastic, inspirational patterns.
Through the name, brand identity, design of the interior and guest journey we played with the juxtaposition of nostalgia versus contemporary, grand versus boutique. Staying at The Fritz or dining at Fritz’s Frau Franzi will be a very personal experience that makes the international traveller feel right at home and bring the locals a worldly taste.
